Streamlynx

The international streaming hub, for all.

Purpose

This app concept is the outcome of a product design sprint. It seeks to consolidate international streaming options for immigrants who live in the US. The goal of the app is to cater to the needs of immigrants whose native language may not be English.

Duration

March 2023 – May 2023

Responsibilities

User Research
User Experience Design
User Interface Design
Wire-framing
Prototyping

Research

Competitive Audit

To gather ideas of what would make the app stand out, I compared 5 popular streaming platforms that give users access to international media, including television shows, movies, podcasts, and live streams. While researching, I kept in mind two overarching questions:

1. What features are prominent?
2. How do the products try to distinguish themselves and stand out?

Interviews

During the ideation phase, I conducted brief user interviews to build new personas and inform the design. I was able to interview American immigrants from various countries who influenced my design choices moving forward.

Questions:

Tell me what platform(s) you use when you want to hear content in your native language.
Explain what limitations you experience when you want to watch/listen to content in your native language.
How has moving to the US impacted how you consume media and the type of media you consume?

Findings:

Oftentimes immigrants who come to the US continue to look for content from their home country in addition to watching US content.
Countries usually have their own streaming platform with limited content from outside nations.
YouTube was cited as a commonly used platform because of its wide range of content and accessibility at no cost.

I utilized assumption mapping and persona creation to organize findings from the interviews

Development

Sketching

Sketching allowed me to ideate ways to brainstorm features and organize the user flow. I now had a tool to help visualize what may be confusing when I felt ready to begin wireframing in Figma.

Medium fidelity wireframes

User Testing

Gathering feedback from peers and potential users on our wireframes gave me valuable information on what was confusing. I made sure to utilize the feedback when creating high-fidelity wireframes.