The Experience

During my internship, I learned how to navigate cross-functional collaboration, balancing the needs of different teams to create effective UI solutions. Working with customer inquiries and front-end developers, I gained insight into how user feedback translates into design improvements and the challenges of implementing those changes.

Presenting iterations to the product solutions team taught me how to articulate design decisions, incorporate feedback, and align usability best practices with business goals. Additionally, documenting UI components reinforced the importance of consistency in visual design and how standardization can streamline development. This experience deepened my understanding of how design, development, and user needs intersect in a real-world product environment.

Work Samples

Playbook is a management software that gives team coaches the tools for registration, payment, scheduling, website creation, and much more. The software has a back end where the coach can manage their team and a front end where parents and/or players can view what the coach has set up. Due to the nature of the software, we served two key user groups: coaches, who manage their teams through the platform, and parents or players, who rely on the front-end experience. Because of this, questions and usability issues don’t just impact coaches—they also create a ripple effect. If parents or players find something unclear, they turn to the coach for answers. If the coach is also confused, they then have to reach out to us for clarification. This back-and-forth can be frustrating and ultimately leads to a poor user experience. Our goal was to minimize these pain points by improving usability, ensuring that both coaches and parents can navigate the platform seamlessly without needing constant support.

Boost engagement

We wanted to increase the use of the AI feature available to users when creating new sports programs. I found that the previous design didn’t highlight the feature or its purpose unless the info icon was being hovered on.

It’s all in the details. After iterating through designs, I decided that moving the description and icon would bring more attention to the feature. Using the brand’s accent color calls attention to the feature, similarly to other areas on the site.

Reducing User Friction

There was an influx of users inquiring about where they entered coupon codes. The option was included before checkout, during registration. Since coupons are associated with payment, users tended to look for the input field during the checkout process instead.

Due to system constraints, changes cannot be made to the payment amount due after registration. In turn, my approach was to provide customers with another opportunity to apply a code during the review. The newly added link appears during the review step and, on click, takes users back to registration, where the coupon code can be entered.

Increasing inclusivity

One of the company’s goals was to make the platform more inclusive and customizable. To do this, we implemented a feature that allows the creation of custom gender options to be included during registration.